Interviewer: Daniel Summers

Interviewee: Jorie Myers

Company: Atlanta Dispatch

Today, we have the pleasure of chatting with Jorie Myers, the owner of Atlanta Dispatch and a logistics consultant with a wealth of experience in the transportation industry. Join us as we dive into Jorie’s dispatching journey, explore the impact of COVID-19, and discover the power of building relationships in the industry.

Daniel: Hey everyone! We’re here with Jorie Myers from Atlanta Dispatch, and we’re thrilled to have him on the blog today. Jorie, could you please introduce yourself and give us a glimpse into your background?


Jorie: Absolutely! Thanks, Daniel. I’m Jorie Myers, the owner of Atlanta Dispatch and the host of the Transportation and Logistics Clubhouse Podcast. I’ve been a logistics consultant for quite some time now, and I must say, I truly enjoy what I do.


Daniel:It’s great to have you here. Let’s start by exploring your path into the dispatching business. How did you end up in this industry, and what led you to establish Atlanta Dispatch?


Jorie: Well, Daniel, my journey into the independent dispatch agency business began when I worked as a dispatcher for a corporation. I was responsible for handling around 13 dry vans out of a fleet of 700 trucks. However, when COVID-19 hit in March 2020, things took an unexpected turn. The company had to let go of ten drivers from the fleet I was managing. This prompted me to consider alternative avenues to generate income, and that’s when I decided to leverage the skills and knowledge I had gained to start Atlanta Dispatch. It’s been quite a whirlwind experience, but I’m grateful for the opportunity.


Daniel: That’s incredible, Jorie. Adapting to challenges and turning them into opportunities is truly commendable. Now, tell us a bit about the impact of COVID-19 on your business and the trucking industry as a whole.


Jorie: COVID-19 had a significant impact, Daniel. During the initial stages, uncertainty loomed over the industry. The market softened, and many motor carriers were forced to exit the market. However, as the situation evolved, we witnessed a surge in demand for trucking services, particularly during the “golden age” of trucking. But we must also acknowledge that the past 18 months have been challenging, with a soft market and intense competition among carriers.


Daniel: Indeed, Jorie. The trucking industry experienced its fair share of ups and downs during these unprecedented times. Now, let’s talk about pivoting operations. How have you navigated changing markets and adjusted your strategies accordingly?


Jorie: Flexibility is crucial in this industry, Daniel. I started with box trucks, gaining valuable insights into expedited freight movement. However, as I discovered the intense competition in that sector, I made the decision to pivot to working with semis. While this provided some relief, it still presented challenges as carriers engaged in rate undercutting. To combat this, I made yet another strategic pivot—this time focusing on drayage operations. Drayage is a niche area that requires relationship-based opportunities, which have proven to be more sustainable and rewarding.


Daniel: That’s fascinating, Jorie. Pivoting operations and finding your niche demonstrates your ability to adapt and thrive in a competitive industry. Speaking of relationships, how important are they in the dispatching business, and how have they contributed to your success?


Jorie: Relationships are the backbone of the transportation industry, Daniel. Building strong connections with brokers, carriers, and other professionals is vital for long-term success. This rings true not only in drayage operations but across the entire industry. Strong relationships open doors to opportunities that might not be accessible solely through load boards. Networking events and establishing connections have been instrumental in my journey, allowing me to collaborate, learn, and grow within the industry.


Daniel: Absolutely, Jorie. Relationships are invaluable in fostering growth and collaboration. Now, for our readers interested in dispatching services, how can they connect with you and learn more about Atlanta Dispatch?


Jorie: If you’re seeking dispatching services or need guidance in the industry, feel free to visit our website at You can also reach out to me via email at I specialize in drayage operations, but I’m always happy to offer advice or refer you to other experienced dispatchers who can assist based on your specific equipment type. Networking and building relationships are key, so don’t hesitate to reach out.


Daniel: That’s fantastic, Jorie. Your willingness to support others and collaborate within the industry is truly commendable. Before we wrap up, is there anything else you’d like to share or any advice you’d like to offer to our readers?


Jorie: Absolutely, Daniel. Regardless of the segment of the transportation industry you’re interested in, remember that success comes from continuous learning, adaptability, and the ability to embrace change. It’s important to identify your niche and focus on building relationships within that area. With dedication, persistence, and a willingness to network, you can achieve great things in this industry.


Daniel: Well said, Jorie! Thank you for sharing your insights and experiences with us today. It has been a pleasure having you on the blog. To our readers, don’t forget to check out Jorie’s Transportation and Logistics Clubhouse Podcast for more valuable information. And for insurance needs related to drayage or any other aspect of the trucking business, be sure to request a quote through the provided link.

There you have it, folks—a captivating interview with Jorie Myers, the owner of Atlanta Dispatch. We’ve learned about his journey in the dispatching business, the impact of COVID-19, the power of relationships, and the importance of adapting to changing markets. Stay tuned for more insightful interviews and valuable content from our blog.

Tune in to watch the interview here:

Categories: Fleets, Semi Trucks

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About the Author: Charles String

Our goal is simple; Help people start trucking companies, and keep them rolling. With my experience in transportation, I quickly decided to specialize in trucking insurance. It’s much more my speed and comfort zone: demanding, hectic, stressful…all the necessary ingredients to maintain my interests.